Hector Macdonald is a strategy and communications consultant and a leading expert in business storytelling

Following the 2008 financial crisis, Hector Macdonald wrote strategic recovery narratives for the leaders of four major UK banks, including RBS and Lloyds, both of which had been part-nationalised. His narratives set out the challenges the banks faced, the path to recovery, and the essential contribution employees could make. His communications expertise helped to re-engage thousands of bank employees, rebuild morale and reshape troubled cultures.

Now, the challenge faced by the banks in 2008 is re-emerging across all sectors. Businesses that are still dealing with the aftershocks of the pandemic must face the combined challenges of supply chain failures, inflation and the cost of living crisis.

Hector is available to help business leaders clarify their strategies and communicate them in a clear and compelling way. Contact Core Q to discuss your requirements today.

About Hector